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Visitor Elves

9. Driving sales to a new concept hotel with Lindsey Williams, Mollie's Motel & Diner

May 25, 2022 Kelly Ballard Season 1 Episode 9
Visitor Elves
9. Driving sales to a new concept hotel with Lindsey Williams, Mollie's Motel & Diner
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Visitor Elves
9. Driving sales to a new concept hotel with Lindsey Williams, Mollie's Motel & Diner
May 25, 2022 Season 1 Episode 9
Kelly Ballard

In today’s episode, Kelly meets with Lindsey Williams, Head of Sales, at the brand new Mollie’s Motel & Diner.    

Located near Cribbs Causeway in Bristol, Mollie's opened last year, hot on the heels of Mollie’s Oxfordshire (which opened in 2019). The motel-diners are the brainchild of Nick Jones, creator of the luxury Soho House brand and this influence is evident across the whole venue. With luxuries like Dyson hairdryers and straighteners alongside Cowshed products, the touches of class are what you would expect in a high-end £250+ a night hotel. But with Mollie's rooms being less than half this price, they are providing other mid-range hotels with some serious competition.

Lindsey has 25 years of experience in the hospitality industry and she most recently headed up large brand regional hotel sales teams for Mercure and M Gallery Hotels. Lindsey joins the new independent ‘budget luxe’ brand of Mollie's as their very first sales representative, providing them with a wealth of knowledge, some of which she shares with us in this episode. 

Lindsey runs through her tips for marketing and driving sales of corporate business, including the essential identification of your core audience and the ‘bookers’, building relationships with referral partners and attracting influencers to come and stay.

Lindsey's top tips for effective hotel marketing and sales: 

  • Know who your audience is and form a plan to approach each segment
  • Identify who the actual ‘booker’ is and develop relationships 
  • Referral partners are crucial, especially businesses in the area who have mutually beneficial needs 
  • Use social media marketing for sharing the brand story and attracting influencers to stay
  • Don’t be afraid to pick up the phone! 

Thinking about a career in hospitality?
Not adverse to rolling up her sleeves and doing things like cleaning rooms during COVID lockdowns, Lindsey proves that hard work, dedication and integrity will serve you well in the industry. Most importantly and key to any long-term sales career, as Lindsey has shown, is her genuine care for good service and ensuring customers have the best time.  

We hope you enjoy the episode. 

Find out more about Mollie's and connect with Lindsey: 

Huge thanks to podcast sponsor Noble Performs.
Noble provide Unstoppable digital marketing to maximise your performance. From SEO to Paid Social and more, we have the tools you need.

Find out more about host Kelly Ballard and the Visitor Elves here.

Subscribe to the Visitor Elves newsletter, to receive the latest podcast releases and inspirational tips to help you with your visitor economy business.

To comment and ask questions about the episode, head over to:
Instagram
LinkedIn

If you have enjoyed this podcast episode, please take a moment to give me a few stars on Apple podcasts or Spotify, it helps to encourage more people to listen and learn from our stories. 🙏

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Show Notes

In today’s episode, Kelly meets with Lindsey Williams, Head of Sales, at the brand new Mollie’s Motel & Diner.    

Located near Cribbs Causeway in Bristol, Mollie's opened last year, hot on the heels of Mollie’s Oxfordshire (which opened in 2019). The motel-diners are the brainchild of Nick Jones, creator of the luxury Soho House brand and this influence is evident across the whole venue. With luxuries like Dyson hairdryers and straighteners alongside Cowshed products, the touches of class are what you would expect in a high-end £250+ a night hotel. But with Mollie's rooms being less than half this price, they are providing other mid-range hotels with some serious competition.

Lindsey has 25 years of experience in the hospitality industry and she most recently headed up large brand regional hotel sales teams for Mercure and M Gallery Hotels. Lindsey joins the new independent ‘budget luxe’ brand of Mollie's as their very first sales representative, providing them with a wealth of knowledge, some of which she shares with us in this episode. 

Lindsey runs through her tips for marketing and driving sales of corporate business, including the essential identification of your core audience and the ‘bookers’, building relationships with referral partners and attracting influencers to come and stay.

Lindsey's top tips for effective hotel marketing and sales: 

  • Know who your audience is and form a plan to approach each segment
  • Identify who the actual ‘booker’ is and develop relationships 
  • Referral partners are crucial, especially businesses in the area who have mutually beneficial needs 
  • Use social media marketing for sharing the brand story and attracting influencers to stay
  • Don’t be afraid to pick up the phone! 

Thinking about a career in hospitality?
Not adverse to rolling up her sleeves and doing things like cleaning rooms during COVID lockdowns, Lindsey proves that hard work, dedication and integrity will serve you well in the industry. Most importantly and key to any long-term sales career, as Lindsey has shown, is her genuine care for good service and ensuring customers have the best time.  

We hope you enjoy the episode. 

Find out more about Mollie's and connect with Lindsey: 

Huge thanks to podcast sponsor Noble Performs.
Noble provide Unstoppable digital marketing to maximise your performance. From SEO to Paid Social and more, we have the tools you need.

Find out more about host Kelly Ballard and the Visitor Elves here.

Subscribe to the Visitor Elves newsletter, to receive the latest podcast releases and inspirational tips to help you with your visitor economy business.

To comment and ask questions about the episode, head over to:
Instagram
LinkedIn

If you have enjoyed this podcast episode, please take a moment to give me a few stars on Apple podcasts or Spotify, it helps to encourage more people to listen and learn from our stories. 🙏